Anthropologie’s New Concept Store Just Opened In Georgetown
The Anthropologie and love is changing, however enthusiasts of the brand’s homewares, furnishings, and splendor picks may discover the brand new concept fits them just first-rate.
Anthropologie, that's owned by way of Philadelphia-based totally employer URBN, announced its intentions to roll out a brand new plan for purchaser experience, dubbed Anthropologie & Co., back in 2016. only seven of the business enterprise’s roughly 220 stores across the usa and Europe were extended into the new idea up to now. the first of these stores in the greater DC vicinity opens nowadays to the public at 3222 M road, Northwest, in Georgetown; the company also plans to open a 2nd location Anthropologie & Co. at Bethesda Row q4.
the brand new Anthropologie & Co. is greatly increased from the store’s former space on M street. The renovations delivered a third ground to create 15,000 square feet of retail, a lot of which is dedicated to a new version of boutique “stations” during the gap. In an interview with commercial enterprise of favor, leader executive officer of the Anthropologie institution David W. McCreight drew the comparison that many observers have already made: that the new enjoy harkens lower back to standard branch shop purchasing (albeit with the heavy dose of the whimsy the logo is known for).
The fresh factors consist of a furniture showroom and home layout center that allows prospective clients to shop Anthropologie’s furnishings phase in person in preference to at the company’s website. similarly, Anthropologie’s beauty class will extend, focusing on limited-aspect smooth beauty products from manufacturers such as Caudalie, NuFace, and Sunday Riley. the shop is likewise making actions to get in on the booming well-being fashion, revealing a designated “well being” phase stocked with aromatherapy equipment, essential oils, and yes, crystals.
Anthropologie’s bridal boutique, BDHLN, will even have dedicated space in the new location and traditional clothing and intimates will still preserve a robust presence, with the addition of a dedicated shoe boutique.
One thrilling twist is the logo’s growth into meals: the Georgetown Anthropologie & Co. has a small chocolates keep in the shop, stocking manufacturers from internationally (such as the DC chocolatier Harper Macaw). other Anthropologie & Co. locations have courted the food network even greater closely. The Palo Alto save partnered with James Beard Award-winning chef Marc Vetri to deliver a eating place to the place. The impending Bethesda shop can even have a eating place detail and will encompass a Terrain, URBN’s popular domestic and lawn clothing store.
The growth of Anthropologie & Co. is just one in every of some boom strategies URBN has followed so as to compete in a struggling retail market. Of past due the brand has explored such numerous avenues as constructing registries, establishing occasion areas, or even partnering with competitor Nordstrom on a domestic items branch. The Anthropologie & Co. keep guarantees to be amongst the biggest, although McCreight has additionally said that the organisation plans to put a cap at the extended locations at roughly 40 locations.
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