Sweetgreen Will Convert Its First Shop in Georgetown Into a Market Called The Tavern
eleven years ago, three university kids opened a salad keep in a tiny, green-roofed storefront in Georgetown. Sweetgreen has in view that come to be one among DC’s largest fast-informal success stories with places across the u . s ., and an upgraded flagship vicinity that opened ultimate yr. meanwhile, that 500-rectangular-foot shop in which all of it began has been empty for months.
That’s about to trade. Sweetgreen’s proprietors are reworking their original digs into a marketplace called The Tavern, set to open at the cease of August. Bonus: they’re bringing again their frozen yogurt (aka “Sweetflow”).
“We figured what better way to apply this constructing than to have a good time the farmers and growers and producers and all the meals that truly helped our commercial enterprise grow?” says co-founder Nicolas Jammet.
The “full-time indoor farmers market” will promote many of the same products and produce used in Sweetgreen’s salads, whether or not it’s greens, cheese from Maryland’s FireFly Farms, or Soom tahini. it's going to additionally show off smaller or younger farms that won't have the capacity to supply all of Sweetgreen’s DC-vicinity stores. For people who want a regular deliver of products, The Tavern will have a network-supported agriculture (CSA) subscription software.
Ferments from Gordy’s Pickle Jar, chocolate from Harper Macaw, and beverages from Misfit Juicery can also be among the products to be had. Jammet says they’re planning to collaborate with chefs on new objects, too. Nick Wiseman, co-proprietor of Whaley’s and Little Sesame, will assist curate the products and manipulate operations.
One thing you won’t find? Salad. That said, the team may additionally do not forget packaged take hold of-and-cross salads down the road. additionally, just because it’s known as “The Tavern,” doesn’t suggest it’s a bar. instead, the name comes from a burger chain called Little Tavern, which formerly occupied the gap. At one point, Little Tavern had around 70 locations within the place, and you can still discover a number of its awesome cottage-like homes with inexperienced roofs round metropolis.
Sweetgreen hosts a farmers’ market inside the parking lot of its newer Georgetown store on Wisconsin Ave., but Jammet points out that the neighborhood doesn’t without a doubt have quite a few grocery stores.
“I recollect residing in Georgetown for 10 years, and if you desired to get some proper FireFly cheese or you wanted to get some produce whilst things are in season, you needed to both visit Dupont Circle or move up to complete ingredients [in Glover Park].”
There’s also a dearth of fro-yo inside the neighborhood since the shutter of Pinkberry, which The Tavern goals to remedy. At one point, the sweet deal with changed into a distinguished a part of Sweetgreen’s menu. there has been even a “Sweetflow cell” that roamed the streets in the early days of DC’s food truck scene. however the business enterprise stopped presenting the dessert in 2014. As Jammet defined at the time: “The yogurt became the best factor that turned into loads more difficult to innovate on. So we determined, ‘allow’s simplify.’” He similarly explains now that as Sweetgreen launched its app and extended its select-up business, the proprietors decided the space committed to fro-yo was more valuable as shelving for to-move orders.
“but as all properly matters that leave, they’ve were given to come back again, so Sweetflow is coming lower back here,” Jammet says. “it's going to simply be a fun way to rejoice part of our authentic records and have a touch nostalgia.”
This tale has been updated to mirror that The Tavern is now set to open on the give up of August.
extra: frozen yogurt marketplace Nic Jammet Salad Sweetgreen the tavernSource: Here